Monday, May 11, 2015

The Power of Why

Most people don't accomplish the goals that they set because they don't have a compelling enough reason to do so. I once heard a story about a mother who could never seem to make over $20,000 a year. When her son was diagnosed with a life threatening disease that required a $20,000 medical procedure, she raised the money in a week. She had a powerful why at that point. Perhaps in your own life you see patterns of procrastination and missed windows of opportunity concerning certain goals that you have. I'll wager that this pattern is due to not creating the reasons why you will benefit from achieving such goals. Brian Tracy said that top performing sales people are those who write down every conceivable reason why they want to earn a high income. Some even go as far as to attach pictures to reinforce their desires. Think of the times in life where you were getting things done, there's a good chance this was because there was a strong negative or positive consequence associated with you taking action.

I find in my own life, I'm much more focused on achieving my goals if I take the time to deeply ponder the reasons why I want to accomplish them. This creates something like a magnetic pull that draws me toward my goals both conscientiously and subconsciously because the benefits have been worked deeply into the fabric of my mind. I'm then able to weigh the opportunity costs of doing things that lead me closer to my goals or further away from them. If you want to be a high level achiever in business and in life, it is imperative to take time to really think about what you want to go after and why you want it. Most people don't do this and it results in mediocrity and wishful thinking. Deep thinkers tend to soar above this and arrive at their desired destinations.

About the author of this blog post:

Philip "Sharp Skills" Jacobs is a hip hop artist, published author, and entrepreneur who is passionate about reaching his full God-given potential and inspiring others to do the same. He is the author of "Accuracy: a guide to living skillfully and successfully in today's crazy times" and has independently released three albums, four mixtapes, and has had his music placed in TV and film. A firm believer in the power of education, he earned a bachelor's degree in Business Administration from Seattle Pacific University. He is married with two children. Follow Sharp Skills on Twitter @thesharpskills

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