Monday, March 24, 2014
When we create a new product or service to bring to market, it goes without saying that it has to be something of value. In the modern era of business, we are seeing a shift however. There is an increasing trend toward "creating value". Typically a client will buy something because they know they need or want it. By creating value, we show our client base something that they didn't even know they wanted or needed. The Apple iPad is a prime example of this phenomenon. At one point, no one knew these devices existed. A few years later after Apple rolled it out, most people that own them feel as though they couldn't live without them (me included). See what I mean. Creating value introduces patrons to something that has the potential to make an incredible improvement to their well being. Be someone and create some things that bring value to your clients.