Monday, February 10, 2014
Find Your Niche
Don't fall into the trap of trying to service every client that you meet. That is the best way to satisfy none and keep your business small. Many entrepreneurs fill that if they limit themselves to one niche market, they will be putting a cap on their potential. This actually couldn't be further from the truth. By servicing a niche market, you have greater potential to become even bigger. Servicing a niche well will attract the attention of outsiders quicker than spreading your business thin ever will. Let the other markets come to you instead of you trying to force yourself into them.
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