Friday, August 30, 2013
Matching Creativity Up With The Numbers
Many creative types (such as myself) have a hard time making the mental shift from "artist" to business person. The gulf between these two worlds is almost as bad as the one between church and state. But it is important, if you take your craft seriously, to be able to view your art from an objective lens and operate as a business would (if you want to make a living doing what you love). I'm not one to try to put metrics on everything, heck even the genius Albert Einstein said that "everything that counts cannot necessarily be counted." However, there is some basic arithmetic that has to be factored in to take your endeavors to the next level. What math/metrics has/have to be taken into account? For starters, the scope of your network and potential reach from a marketing standpoint. This is a very important number to know because should the day ever come where you want to partner with an entity that can take you further, one of the first things they will want to know is how many people you are able to reach. The number of hits one has on social media platforms is very important to outside entities. The next number to come up with is an estimate on how many units (books, downloads, GI Joe's, widgets, etc.) you are able to sell whenever you release something new. Don't be discouraged if the initial estimate is low, all that probably means is you need to learn how to "push" your product a little better in order to gain wider interest ( or come up with a better product all together).
With these numbers in place, you can begin to formulate a business model around your creations. If you are terrified at doing this, add someone to your team who is a little better in this area so you can be free to do what you do best, CREATE!