Tuesday, April 16, 2013

How To Find Your Audience




One of the biggest challenges for companies, entrepreneurs, artists, and other individuals with a meaningful contribution for the world is finding their audience. When I speak of an audience, I am referring to the people, groups, and organizations you are supposed to reach with what you create and who you are. We can spend so much time trying to conform what we do in an effort to reach audiences that are not the correct one for us. Hence, the square peg trying to fit into a round hole analogy. I have come to learn that your audience will find you (eventually) as you continue doing what you are meant to do as well as growing more into who you will ultimately become. As you progress, you will see some commonalities in who you are and and the individuals that comprise your audience. The important thing is to persist, experiment (seeing what works and doesn't work), and ultimately be true to who you are.

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